In the past, with the appearance of Internet, cyber world is a place for people to act-out their own unanswered conflict, to freely express their ideas, views and to comfortably present themselves to the world without fear. Cyberspace creates an opportunity for users to show their other characteristic that they cannot expose in real life (Turkle 1999).
Today, cyber users still freely express their views or opinions by words or images as a habit (from the past) or people even show their personal information on social media so easily without thinking. It is like a habit. People don’t recognize that cyber world now is different from the past. It is not a place for free expression anymore and it is not “privacy” anymore, cyber world now represents both online and offline identity of a person (Warburton 2013 & Turkle 1999). The cyber world has a strong connection with cyber identity. Example, if you post a status to express your view about a social issue and you use bad words, your future boss or new acquaintances may read it and they may see you as an uncivilized person, it surely damages both your online and offline identity, damage your future. This story has happened to some people; the issue is that cyber user posts too many posts and comments on too many topics that they cannot manage it immediately and effectively. It takes at least a day or even a week to find an unwanted post on user’s Facebook account.
With this application, in a jiff, users can manage their privacy and protect their online identity. Kizza(2010) claims that whenever you go online, there is no more privacy. Now people can judge other people based on cyber lifestyles, they don’t even need to meet the person in real life. Personal identity or personal image can be damaged or even ridiculed through cyber world if people can’t manage their activities online (Kizza 2010 & Larose 2007). The app “………” helps cyber users to manage what they have posted, what they have commented in any type of online platforms in seconds, users only need to type keyword. Example, you remember you have said something really bad but you can’t remember where on your Facebook, you sign in “….” And start typing keyword, it appears on Friday 13th 2010, “F**k Yew”…You find it immediately even it is from 5 years ago, you can delete it or change it a little bit maybe “Food Yew”. No one can judge you now, you can totally be confident for your future’s life and career. The app is very easy to use and do not require complicated “IT” skills. By using this application, you are showing yourself as a civilized citizen. It helps you to enhance your image, protect your identity and create a better intimacy relationship with new acquaintances. Lambert (2013) has said that Facebook now becomes a place for users to search about other people. Facebook shows individual identities and transforms new acquaintance into positively more intimate friendship. People say “I’ll Facebook you” to their new friends because they want to see how is he or she on social network, therefore managing your online identity and protecting it is very important. This app will help users to manage it in a best way, fast and effective also.
Vietnam represents a collectivist culture. Vietnamese people tend to follow the crowd and refer sticking to a group than going alone. Individual rights are secondary; rights of the group take precedence (Samsuri & Ismail 2013). American people are independent. They always manage their online privacy very well and protect their online identity very carefully. On the other side, Vietnamese people are dependent so their attitudes about online privacy are limited; they do not manage their online privacy well and also do not guard their personal identity wisely. This app encourages users to practice managing their online privacy and create a new habit for Vietnamese users as they should use this app to protect their online identity, being a civilized person. The app creates a better future for users in their life and career.
Larose, R & Rifon, J 2007, ‘Effects of Privacy Warnings and Privacy Seals on Risk Assessment and Online Privacy Behavior’, Journal Of Consumer Affairs, vol.41, iss.1, pp.127–149
Samsuri, S, Ismail, Z 2013, Personal Medical Information Management: The Information Privacy Culture of Asian Countries, Journal of Economics, Business and Management, vol.1, No.4.
Kizza, J. M. 2010, ‘ Anonymity, Security, Privacy, and Civil Liberties’ in Ethical and Social Issues in the Information Age, 4th edn.,Texts in Computer Science, Springer- Verlag London, USA.