“JiffyEyes” Application Proposal


Product Name/Description 

An application named “JiffyEyes” will be created and published on IOS and Android application stores. This app will be used by who use social networking sites (SNSs), like Facebook, Facebook, Twitter, Instagram, WordPress, Youtube, online newspapers and forums. “JiffyEyes” app will work as an trace scan function on users’ accounts. Users have posted many things everywhere on their SNS from the past up to now. However, once day, they may want to find the post which they do not want it to exist anymore. In fact, according to Lomborg (2013), once the status update, the tweet, blog post and comment have produced, they may out of the author’s control. Besides, it takes a huge amount of time to go through a hundred or even a thousand posts or comments on SNSs to find the unwanted post and delete it. It is not effective and takes time. Now, the users only need to download the app for free, sign in their SNSs’ accounts, type keyword to search and they will see all the posts which relate to the key word  such as comments, status, image captions or notes which are posted by user immediately. As a result, the users can manage what they post, can delete unwanted posts fast and effective without wasting time for finding it manually.

Moreover, this app also helps users protect their identity on cyber space. For example, a new graduate man want to apply for a job of a ‘anti-dog meat’ NGO and he remembers that he/she has posted many post on their sites about dog meat like ‘I love dog meat’, ‘dog meat is delicious’, etc. This app would be an effective tool for him to find out his old posts immediately and he can delete or hide that posts in order to protect his image/ reputation.

Lastly, the app can search as fast as a blink so it would be named “JiffyEyes”.

Product/ service purpose

The app aims to help the users manage their posts on their SNSs in order to protect their identities and reputations

3 Key benefits

–  Protecting online users’ image/identity in your future career professionally

– Being fast and effective tool in managing online users privacy

– Free, Easy to install and use, not require pro IT skills

Target User 

Demographics Psychographics Behaviours
–       Vietnamese

–       Social media users

–       Both 2 genders

–     Age: 18-27

–            They usually present their identities and express themselves on cyber space. So, they may show their opinions freely at the beginning on SNS without any concerns about consequences.

– People not only use SNS for entertainment but also build, develop or maintain their relationship in reality (Albarran 2013, p.133).

–            They want to get a lot of attentions from others on virtual world (Albarran 2013)

–            Being social media users and usually spend a large amount of time on SNSs

–            They use SNSs for various purposes like playing game, keeping in touch with friends, get new friends, playing games and updating news (Lomborg, 2013)

–            They used to share their lives, opinions or information on social media.

– They used to not pay much attention on setting the privacy systems or addicted to post anything on their sites without considering its consequences

Market/Competitors Research

What need is it filling and how is it doing it?
“JiffyEyes” is going to be the first personal scanner for social media in Vietnam. It will be a first app can help Vietnamese social network users can find out everything what they have posted under their accounts in a fast and convenient way. It is also a useful tool for people who used not to pay much attention on their online privacy or identities, want to filter their sites in order to avoid unplanned risk in reality. The key point is that “JiffyEyes” app can search as fast as a blink.As the target publics mentioned above, social media is a new platform which the users can speak and express themselves freely on their personal sites without considering its consequences. As we showed before that some users want to get more attentions on cyberspace by publish some unsuitable or joking post and it cause serious trouble in their real lives. For example, there are 2 girls who have posted a status on their Facebook about Ebola and Ebola is a hot issue at that moment (Vietnamnet, 2014). Their status talked that Ebola has appeared in Vietnam (figure 1). However, it is not true and this status has reached by huge amount of people due to high spread of social media. As a result, polices have caught 2 girls in order to interrogate and they may had to face with pecuniary penalty due to producing fake news (Vietnamnet, 2014). This case represents the alarming issue among the social media users, especially for young adults. Thus, it is possible to claim that “JiffyEyes” app is a necessary tool in the market.
As we know that the biggest searching company is Google which can collect and find out any information related to the searchers’ key words. However, it is not able to search information in a personal sites scale or comments. Google search tool is used for finding the information in the everywhere on cyber space by typing key word…What other related products are on the market?  How is your product different/unique?

Cyber Issue

Personal Identity & Privacy Online

In the past, with the appearance of Internet, cyber world is a place for people to act-out their own unanswered conflict, to freely express their ideas, views and to comfortably present themselves to the world without fear. Cyberspace creates an opportunity for users to show their other characteristic that they cannot expose in real life (Turkle 1999).

Today, cyber users still freely express their views or opinions by words or images as a habit (from the past) or people even show their personal information on social media so easily without thinking. It is like a habit. People don’t recognize that cyber world now is different from the past. It is not a place for free expression anymore and it is not “privacy” anymore, cyber world now represents both online and offline identity of a person (Warburton 2013 & Turkle 1999). The cyber world has a strong connection with cyber identity. Example, if you post a status to express your view about a social issue and you use bad words, your future boss or new acquaintances may read it and they may see you as an uncivilized person, it surely damages both your online and offline identity, damage your future. This story has happened to some people; the issue is that cyber user posts too many posts and comments on too many topics that they cannot manage it immediately and effectively. It takes at least a day or even a week to find an unwanted post on user’s Facebook account.

With this application, in a jiff, users can manage their privacy and protect their online identity. Kizza (2010) claims whenever you go online, there is nothing called “privacy” anymore.  Now people can judge other people based on cyber lifestyles, they don’t even need to meet the person in real life. Personal identity or personal image can be damaged or even ridiculed through cyber world if people can’t manage their activities online (Kizza 2010 & Larose 2007). The app “JiffyEyes” helps cyber users to manage what they have posted, what they have commented in any type of online platforms in seconds, users only need to type keyword. Example, you remember you have said something really bad but you can’t remember where on your Facebook, you sign in “….” And start typing keyword, it appears on Friday 13th 2010, “F**k Yew”…You find it immediately even it is from 5 years ago, you can delete it or change it a little bit maybe “Food Yew”. No one can judge you now, you can totally be confident for your future’s life and career. The app is very easy to use and do not require complicated “IT” skills. By using this application, you are showing yourself as a civilized citizen. It helps you to enhance your image, protect your identity and create a better intimacy relationship with new acquaintances. Lambert (2013) has said that Facebook now becomes a place for users to search about other people. Facebook shows individual identities and transforms new acquaintance into positively more intimate friendship. People say “I’ll Facebook you” to their new friends because they want to see how is he or she on social network, therefore managing your online identity and protecting it is very important. “Jiffyeyes” app will help users to manage it in a best way, fast and effective also.

Vietnam represents a collectivist culture. Vietnamese people tend to follow the crowd and refer sticking to a group than going alone. Individual rights are secondary; rights of the group take precedence (Samsuri & Ismail 2013). American people are independent. They always manage their online privacy very well and protect their online identity very carefully. On the other side, Vietnamese people are dependent so their attitudes about online privacy are limited; they do not manage their online privacy well and also do not guard their personal identity wisely. This app encourages users to practice managing their online privacy and create a new habit for Vietnamese users as they should use this app to protect their online identity, being a civilized person. “Jiffyeyes” help to create a better future for users in their life and career.

Word count: 1601

This is how “Jiffyeyes” will look like in app store: (our first sketch)





Albarran, AB 2013, The Social Media Industries, Routledge, US.

Kizza, J. M. 2010, ‘ Anonymity, Security, Privacy, and Civil Liberties’ in Ethical and Social Issues in the Information Age, 4th edn.,Texts in Computer Science, Springer- Verlag London, USA.

Lambert, A. 2013, Intimacy and Friendship on Facebook, Palgrave Macmillan, UK

Larose, R & Rifon, J 2007, ‘Effects of Privacy Warnings and Privacy Seals on Risk Assessment and Online Privacy Behavior’, Journal Of Consumer Affairs, vol.41, iss.1, pp.127–149.

Lomborg, S 2013, Social Media & Social Genre: Making Sense of the Ordinary, Routledge, US.

Samsuri, S, Ismail, Z 2013, Personal Medical Information Management: The Information Privacy Culture of Asian Countries, Journal of Economics, Business and Management, vol.1, No.4.

Turkle, S 1999, “Cyberspace and Identity,” Contemporary Sociology, Vol. 28, No. 6, pp. 643-648.

Warburton, S & Hatzipanagos, S 2013, Digital Identity and Social Media, IGI Global Snippet, US


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s